Telegraph stating the bleeding obvious

"We want the Conservatives to hold out concrete incentives to the coping classes: working people struggling with rising bills and mortgage payments, who resent the way higher taxes have failed to improve services. These are the swing voters, let down by Labour, but looking for reasons to install an alternative. The Tories need to start speaking to and for the hard-working, law-abiding, tax-paying, lied-to, ripped-off classes. Time is short but winning over this group is achievable. They should get cracking." - Telegraph leader


Well obviously. All the parties need to attract as many votes as possible.